Apply Your Learning 1. List three factors that should be considered when deciding whether to use a centralized or decentralized approach to international marketing 2. In 1979, Coca-Cola re-entered China after thirty years of communist rule. List two elements of China's political environment that were likely described in the situational analysis section of Coca-Cola's sales and marketing plan. 3. Read the descriptions about the innovative and successful marketing strategies that the organizations Whole Foods and Airstream have used. Whole Foods . Generates content that reflects an understanding of what its customer is looking for Promotes a "greener" lifestyle, such as eliminating plastic bags Focuses on local aspect of the stores and lessens the feeling of shopping at a big chain store Has a unique and cheerful store design that is easy to navigate Partners with shows like Top Chef to promote its products Hosts events, runs multiple blogs and has an app Airstream Focuses on quality, image and community, which is an expensive approach but one that has staying power and rarely decreases in value Launched a new website and digital experience in 2014 Offers community and dealership events where customers can sit in an Airstream to experience it themselves Uses the tagline "Live Riveted" for its promotional campaigns a. Using the above marketing strategies, write a point that would likely be found in the description of each of these organization's Product and Service Offerings section of the marketing plan that these strategies would need to match. For example, Whole Foods' products and services promote an environmentally conscious lifestyle. b. For each organization, identify a marketing strategy that would likely have to be adapted or localized for an international market