Question: Applying DDM E - commerce websites like Amazon claim to use data - driven marketing to optimise sales and profits. What exactly are they doing?

Applying DDM
E-commerce websites like Amazon claim to use data-driven marketing to optimise sales and profits. What exactly are they doing?
Give customers extremely personalised suggestions of products that they would like to purchase.
Suggest products that are trending in the country.
Constantly show ads that you have not been watching completely.
Understand the market and know which products are generating the most revenue.

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