Applying Product Positioning Strategy

Now that you have learnt the steps to product positioning strategy, arrange this strategy in the right order of the steps to execute a strategy effectively.

Cold beverages Pvt Ltd has recently launched a range of coffee that they deliver. They take the following steps:

Packaged the coffee in solid purple$-$coloured packaging for it to be evidently noticed

Focussed on that they are offering coffee as their core product, Cold beverages$$ premade coffee as their actual product and refreshing and tasty drink as their augmented product

Defined their main consumers would be college$-$going demographics

Decided where this product fits in the existing range of products they offer

$1-2-3-4$

$3-2-4-1$

$3-4-1-2$

$4-3-2-1$