applying the knowledge you are learning from the book Understanding business: the core by Nickels, McHugh

QUESTIONS:

1)

• Choose 2 factors of the business environment explain them to him ( you can pull directly from the text book AND include page numbers from the book),
• Thendescribe how each one of the factors they could impact the business (this could be in a positive way or negative way),
• Lastly for each factor provide Marcus witha recommendation on what you think the business should to maximize positive opportunities and minimize potential negative impacts .

2) how would you rank the following stake holders from most important to least important in the owner's eyes: Suppliers, Employees, Stockholders, Customers.Explain your rationale for this order.

3) what are (or were) three key accounting issues of the profit, and explain why these are issues? would you invest in theses businesses why or why not?

4) the marketing process including: market research,For one of the companies featured in the The Profit identifying the target market the company is trying to serve, and why you believe this is their intended Target Market. Next,

• Describe 2 segments of the consumer market that align target market for the businesses prodcut(s)/service(s)
• If you wanted to gather more market research to help the business what are 2 primary sources and 1 secondary source that could be used to gain valuable insights for the company.