Applying Value Chain Analysis to Internal Factor Analysis Summary (IFAS) 1. Find an example of a company whose value chain analysis is available. o McDonald's 2. Using this analysis, select 5 strengths and 5 weaknesses Strengths: o 10th most valuable brand. o Scrumptious food. O A real estate company. o Innovation initiatives. Innovation acquisitions. Weaknesses: o Franchise plan of action. o Production network interferences. o Absence of employee satisfaction. o The breakfast menu has lost its charm. o Chief was terminated because of infringement of organization strategy. 3. For each factor selected: a. What is it that makes it an S or W? O 4. Prepare an IFAS table Strengths: Weight Rating What's making it a strength? 1. 10th most valuable brand 2. Scrumptious food. 3. A real estate company 4. Innovation initiatives 5. Innovation acquisitions Weaknesses: What's making it a weakness? 1. Franchise plan of action 2. Production network interferences 3. Absence of employee satisfaction 4. The breakfast menu has lost its charm 5. Chief was terminated because of infringement of organization strategy. Total