Applying what you have learned from your academic research (needed to develop your final paper), using Mohawk's Library Resources, address at least one of the following topics for the weekly Discussions: International consumer behaviour le comparing/contrasting different consumer segments around the world - categorized by some demographic, psychographic behavioural, or benefits sought parameters) Best international marketing strategies (te segmenting, targeting positioning, product/service offering communicating distributing pricing, etc.) Best practices in relationship marketing (ie, capturing, maintaining and developing profitable customers) Best practices in market & consumer research and monitoring metrics .comparing contrasting the types of consumer research that can be performed in different regions/countries, etc) Other topics covered in the textbook chapters assigned for this course Applying what you have learned from your academic research (needed to develop your final paper), using Mohawk's Library Resources, address at least one of the following topics for the weekly Discussions: International consumer behaviour le comparing/contrasting different consumer segments around the world - categorized by some demographic, psychographic behavioural, or benefits sought parameters) Best international marketing strategies (te segmenting, targeting positioning, product/service offering communicating distributing pricing, etc.) Best practices in relationship marketing (ie, capturing, maintaining and developing profitable customers) Best practices in market & consumer research and monitoring metrics .comparing contrasting the types of consumer research that can be performed in different regions/countries, etc) Other topics covered in the textbook chapters assigned for this course