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The success of Oprah Winfrey resulting from her being seen as an individual with wisdom and ex The emphasis on bending the rules or having a good time in a television advertisement for a reso The use of a meditative or spiritual background in a restaurant

What is unique about the big five personality model that has made it the most reliable personality model for $t$

It was authored by Sigmund Freud, the world's preeminent psychologist.

It is extensive, utilizing $60$ personality terms.

It has come to replace horoscopes and astrological signs.

It bases personality on several different dimensions versus single categories.

The VALS Framework divides consumers into eight segments: innovators, thinkers, believers, achievers, strivers Which of these segments are the least innovative?

Innovators, thinkers, achievers, and experiencers

Believers, achievers, innovators, and makers

Thinkers, strivers, experiencers, and survivors

Believers, strivers, makers, and survivors

Companies use persona types to understand the different needs of their customer base by categorizing them int Which of the sample personas below would be most useful for our T$-$shirt company?

cusan Spendihrift: a female consumer in her $30-40$s who shops online twice a month and usually irf quotes and nostalgia.

Farmer McGregor, elderly Scottish horticulturalist who does not own a computer and only makes hir Jane Doe: a female consumer.

Consumer personas would not be useful for our Teshint company because we already know our maly

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