Approach and Needs Analysis Scripts 6 Marks (2% of overall grade) Approaches are the third step in the sales step process but the first time you make contact with the client. Based on the product you are selling, what are three best Approach Strategies that you could use to warm up the conversation before moving into the presentation? List three approaches, and then script out what you would say for each of the approaches you chose. Do not use Introductory Approach! Effective salespeople know needs analysis questions are vital to matching the right products to the buyers' needs. These questions can be asked during the prospecting stage-right up to the approach stage. Come up with three good questions you can ask. They should tie into your Benefits from your FAB statements. Do not use all close-ended (direct) questions. 1. 2 3