Approach	When to Use
Top management support	Change involves multiple departments or reallocation of resources. Users doubt legitimacy of change.
Communication, education	Change is technical. Users need accurate information and analysis to understand change.
Participation	Users need to feel involved. Design requires information from others. Users have power to resist.
Negotiation	Group has power over implementation. Group will lose out in the change.
Coercion	A crisis exists. Initiators clearly have power. Other implementation techniques have failed.

Of the implementation tactics described in the text, which tactics did Honest Tea's leaders most likely use to overcome that resistance?