Arden Wainright Engineering$*($AWE$)$is a new company founded by two classmates in a master$$s engineering program at Purdue. Seth and Khalid decided to build on the existing technology for sails for large cargo vessels and smaller ships. These sails reduce $$fuel consumption $$ and greenhouse emissions $$ by something like $10$ or $20$ percent, according to maritime experts$($Rivero$,2024,$ para. $3).$ They create sails that fold down and adjust to whatever angle is needed based on wind and weather conditions and can even scope down to address different situations like low bridges and to cut wind resistance when not needed. According to Rivero $(2024),$ there are $100,000$ cargo vessels, never mind other ships, which constitute a great market for these sails.$$They have an initial contract from a small shipping line to produce $20$ sails for several $$cargo$-$sail ships.$$

AWE has a simplistic website and $20$ employees. As they increase production, they know they will need to hire more employees since it takes a team of $6$ employees for installation on the large cargo ships. They are also wondering whether their product has a future for yachts.

Define the problem.

Develop the market research plan.

Determine how you will collect the information.

Decide how you will analyze the information.

Determine how you will come to a decision.