ARE 112 - Spring 2016 Strategy at IBM 3. SWOT Analysis: . Strengths Situation Analysis Weakness Internal Analysis External Analysis Strengths Weaknesses Opportunities Threats . Opportunities SWOT Profile Threats 4. Balanced Scorecard Financial Financial To succeed financially, now Ingialives should Yet appear to our shareholders? Customer Customer Internal Business Vision Processes "To achieve our vision, how and "To safety our hareholders Internal Business Processes should we Strategy appear to our customers ?" processes must we excel at?" Learning and . Learning and Growth Growth To achieve our vision, how will BSEE charge and Metrics improve?" Initiatives 5. Porter's Five Forces Model Potential Entrants Suppliers Threat of New Entrants . Customers or buyers Industry Bargaining Power Competitors Bargaining Power of Suppliers of Buyers Suppliers Buyers Substitutes Rivalry among existing firms Threat of Substitute Products Potential entrants or Service Substitutes Industry members