are a digital marketing specialist working for a growing e$-$commerce company that

specializes in selling organic skincare products.

The e$-$commerce company, named "EcoGlow Skincare," was founded with a mission to

offer high$-$quality skincare solutions that prioritize both effectiveness and environmental

sustainability. Established by a team of skincare enthusiasts and environmental advocates,EcoGlow Skincare aims to revolutionize the beauty industry by providing consumers with

access to natural, eco$-$friendly alternatives to traditional skincare products.

Product Portfolio:

EcoGlow Skincare offers a diverse range of organic skincare products formulated with

responsibly sourced, cruelty$-$free ingredients. The company's product portfolio includes

cleansers, moisturizers, serums, masks, and specialized treatments, all designed to nourish

and rejuvenate the skin while minimizing environmental impact. Additionally, EcoGlow

Skincare recently introduced a new line of environmentally$-$friendly sunscreen lotions,

which are free from harmful chemicals and reef$-$safe, catering to consumers who prioritize

sun protection without compromising on sustainability.

Values and Commitments:

At the core of EcoGlow Skincare's ethos are values of transparency, integrity, and

environmental stewardship. The company is committed to sourcing ingredients ethically,

utilizing sustainable packaging materials, and minimizing its carbon footprint throughout

the production and distribution process. EcoGlow Skincare actively supports initiatives

aimed at preserving natural habitats and reducing plastic waste, reflecting its dedication to

fostering a healthier planet for future generations.

Market Positioning:

EcoGlow Skincare positions itself as a premium brand within the organic skincare market,

offering products that deliver exceptional results without the use of harsh chemicals or

synthetic additives. The company's target audience consists of environmentally$-$conscious

consumers who seek safe, effective skincare solutions aligned with their values of

sustainability and holistic wellness. Through its digital marketing efforts, EcoGlow Skincare

aims to differentiate itself from competitors by emphasizing its commitment to purity,

efficacy, and planet$-$friendly practicesDistribution Channels:

In addition to its e$-$commerce platform, EcoGlow Skincare distributes its products through

select retail partners that share its values and commitment to sustainability. The company

also participates in trade shows, wellness events, and pop$-$up shops to engage directly with

consumers and raise awareness about its brand and product offerings. However, the primary

focus remains on expanding its online presence and leveraging digital marketing channels

to reach a wider audience of skincare enthusiasts globally.

EcoGlow Skincare is not currently heavily involved in the digital space and has been

reserved to enter. They hire you as a consultant in the Digital Marketing space.

$1.$ Explain ways through which you will promote EcoGlow Skincare online. Elaborate on

the campaign. $(10$ Marks$)$

$2.$ Explain the ASCOR Digital Marketing Model framework for the brand EcoGlow Skincare.

$(10$ Marks$)$

$3.$ a$.$ How will you convince the management to go ahead with digital marketing of the

products? Also, share the difference between traditional and modern marketing. $(5$ Marks$)$

$3.$ b$.$ At an organizational level, what are the various challenges that you will face in

introducing and establishing Internet Marketing for the EcoGlow Skincare products?

$(5$ Marks$)$

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