Are consumer-buying decisions rational?, or emotional? Watch the PBS Frontline documentary, ThePersuaders. watch the Science of Selling

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Are consumer-buying decisions rational?, or emotional?

Watch the PBS Frontline documentary, “ThePersuaders.”

watch the “Science of Selling” segment from 30:45 through39:15.

First, do you agree with Dr. Rapaille that consumersare little more than reptilians with innate “hot buttons” that needto be satisfied on a Freudian level?

Second, can marketers, including salespeople, wield an almost“Svengali” effect on prospective purchasers to convince them tobuy?

Related Book For answer-question

Essentials of Contemporary Management

ISBN: ?978-0077439477

5th edition

Authors: Gareth Jones, Jennifer George

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Posted Date: Nov 22, 2022 01:21 PM

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Are consumer-buying decisions rational?, or emotional? Watch the PBS Frontline documentary, ThePersuaders. watch the Science of Selling

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1 Consumer buying decisions are usually both rational and emotional Consumers often use rational tho... View the full answer

Essentials of Contemporary Management

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