Are Costco's prices too low? Why or why not? Select "true" or "false" for each of the following statements concerning Costco prices. a. A key element of Costco's strategy to keep prices low to members was to cap the margins on brand name merchandise at 14 percent. (Click to select) b. The margins on Costco's private-label Kirkland Signature items were a maximum of 15 percent, but the fractionally higher markups on Costco's private label items still resulted in its private-label prices being about 20 percent below comparable name brand items. (Click to select) c. Costco's prices are not as low due to their high markup on private-level products. (Click to select) d. Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, billing, and accounts receivable (Click to select)