are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand...
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are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. a. Logos b. Taglines c. Brand mantras d. Brand symbols are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. a. Logos b. Taglines c. Brand mantras d. Brand symbols
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