Armodilo Display solution

Segmentation: Outline your segmentation strategy/analysis and selecting best target market(s) and explain related target market profile(s) (you may create new segments) including demographics, psychographics, behaviours, and geographical considerations. Each type of segmentation should demonstrate a clear connection with the companys product. c. Differentiation and positioning: Position the product and review positioning statements to drive marketing mix (you may reposition the brand). d. Marketing Objectives: Objective can be behavioral (e.g., sales, market share, profit etc.) and/or attitudinal (increase in consumer attitudes, awareness, recall, liking, etc.) and they need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).