art $1.$ Comparative Evaluation $(30pts$

Select two existing brands in the energy drink category to analyze. Energy drinks are beverages like Red Bull, Venom, Rockstar and Adrenaline Rush. Use the criteria identified on the attached "Brand name and Packaging Considerations" to organize your comparative analysis. Develop a concise discussion of each criterion in which you evaluate and contrast the two brands and indicate which brand performs best on each criterion plus which one does best overall in terms of $($a$)$ brand name and $($b$)$ packaging. As a conclusion of your analysis, you must develop an appropriate brand name for your new brand. This new brand is to be targeted to active consumers $18-24$ years of age. In presenting your recommendations: $($a$)$ discuss your brand name in terms of four brand name criteria; and $($b$)$ explain why your recommended brand name would be effective in presenting your brand at the point$-$of$-$sale in the store $($here you should focus only on the "promotion" and "shape and design strategy" packaging criteria$).$