ARTICLE:   Amazon.com Announces Third Quarter Results 

 

QUESTIONS:

 

1. What is Amazon's value proposition? What is its brand promise?

2. i. Amazon launched a number of new services in 2022. What impact do you think these
releases will have on Amazon's positioning?
ii. In your opinion, would this be a positive or negative impact? Support your answer.

3. Do you think that raising the price was a good strategy for Amazon Prime? Provide three
points from this course to support your answer.

4. What marketing channel issues is Amazon likely to face in the next five years?

5. i. Overall, who would you consider to be Amazon's primary competitor(s)? How will
this competition change with the continued addition of their new services?
ii. If you were an Amazon competitor, how would you respond to Amazon's activities in 2022? 

6. i. Provide recommendations as to how Amazon could best communicate its new 'Amazon Clinic' offering (see "Amazon plans new virtual care offering based on messaging to its target demographic"). Provide a summary of three potential recommendations. 

ii. From these three summary recommendations, choose the one you feel is most viable, and
then provide a detailed rationale for your choice. Support your answer.