Article analysis on:

Price and Store image as mitigating factors in the perception and evaluation of retailers' customer based brand equity

$1.$ Briefly and clearly state the main idea of the article

$2.$ List the important facts that the author$($s$)$ uses to support the main idea:

$3.$ Identify any weaknesses in its argument:

$4.$ What point could be added to its thesis?

$5.$ What point could be added to its thesis?

$6.$ Was this article published in a credible journal? $($Substantiate your answer$)$

$7.$ Write a personal review of the article making correlations, if possible, between theory and practice.