Question: Article: https://www.24-7pressrelease.com/view_press_release.php?rID=22979 Read the article, When Brands and Technology Collide and answer the following questions. Note: If this article is not available use a search

Article: https://www.24-7pressrelease.com/view_press_release.php?rID=22979

Read the article, When Brands and Technology Collide and answer the following questions. Note: If this article is not available use a search engine and search the internet for articles on "Marketing Fusion Factor" to answer the following questions.

  1. Define the "Fusion Factor".
  2. Define and give an example different from the article's of:
    1. Fusion cuisine.
    2. Fusion of services.
    3. Fusion of convenience.
    4. Fusion of home entertainment.
    5. Fusion of brand attributes.
    6. Fusion of web-connectivity.
  3. How has technology changed the way businesses operate:
    1. In the last ten years?
    2. In the last 5 years?
    3. Currently?
  4. Brainstorm some other possible "fusions" that will revolutionize the world of business and the role of marketers. Be sure to explain your responses.

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