Question: Article: Inside the Quest for the Next Hit Lego Set. Wall Street Journal, November 2 3 , 2 0 2 3 . Assignment Questions 1

Article: Inside the Quest for the Next Hit Lego Set. Wall Street Journal, November 23,2023.
Assignment Questions
1. Apply the Resource-Based View to Lego. What factors are driving its competitive
advantages?
2. Based on your analysis, do you think the Dreamzzz line will be successful? Why or why
not?

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