Question: ARTICLE LINK: https://www.kickstarter.com/projects/491835187/crosshelmet-the-smart-motorcycle-helmet 1. In the chart below name the 5 steps of consumer decision making and consider the elements of each step and indicate

ARTICLE LINK: https://www.kickstarter.com/projects/491835187/crosshelmet-the-smart-motorcycle-helmet

1. In the chart below name the 5 steps of consumer decision making and consider the elements of each step and indicate how marketing might impact each step for someone purchasing a CrossHelmet. (9 marks) What type of consumer Convenience Good, Shopping Good, Speciality Good, Unsought good good is the product? Why would you define it as that t e of cod? Name Step 1 below: Name Step 2 below: Name Step 3 below Name Step 4 below Name Step 5 below 2. Discuss how your marketing plan might influence 3 steps (your choice) in the decision process identified above. (6 marks)

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