How Montreaux could facilitate co-creation of a value proposition that survey respondents would embrace, using a self-completion type of question design.

• In addition, formulate three new questions for measuring customer values for the online survey Montreaux Chocolate USA will use. Explain the customer insights you expect to obtain from your questions.
Article: Montreaux Chocolate USA: Are Americans Ready for a Healthy Dark Chocolate?

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In creating a value proposition Montreaux Chocolate could leverage the cocreation process which involves engaging customers directly in the design and ... View the full answer