Question: Article: Ramrez Alesn, M., & Escuer, M. E. (2002). The impact of product diversification strategy on the corporate performance of large Spanish firms. Spanish Economic

Article: Ramírez Alesón, M., & Escuer, M. E. (2002). The impact of product diversification strategy on the corporate performance of large Spanish firms. Spanish Economic Review, 4(2), 119.

How can product diversity improve firm performance?

Is there evidence to support this theory?

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