Question: Article: Using Archetypes to Build Strong Brands 1 . Summarize the article's content. 2 . The article was written in 2 0 1 1 .

Article: Using Archetypes to Build Strong Brands

1 .

Summarize the article's content.

2 .

The article was written in

2011 .

How would the article be different if written today?

3 .

How has social media influenced brands' archetypal stories?

4 .

Identify a brand and describe the archetype that matches the brand. What are the slogans, catchphrases, taglines, etc...associated with the brand? What story does the brand tell using the archetype

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