Articulate a pathway for Amazon to get from $$2$ billion to $$20$ billion in net income between $2016$ and $2021$ as envisioned by the Barron's article cited in the case?

Recommendation$/$Solution $-$ Provide one justifiable and realistic solution to the problem as identied in the articulated pathway; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.