As a customer, I can understand how perceptions and emotions can influence the way a company's product is valued. For example, a customer may perceive a product made by a company they trust and respect to be of higher quality and value than a similar product made by a competitor. This is because the customer may feel a sense of loyalty and trust towards the company, and may be more willing to pay a premium for their products as a result. Similarly, a customer may also value a product more if they have a positive emotional connection to the company or brand. For example, a customer may feel a sense of nostalgia or happiness when they see a product made by a company they have fond memories of$,$ and may be more willing to pay more for the product as a result. On the other hand, a customer may also perceive a product made by a company that they view as a