Question: As a firm develops its advertising strategy, it must consider all of the following factors except: a . The media available for conveying the message

As a firm develops its advertising strategy, it must consider all of the following factors except:
a.
The media available for conveying the message
b.
The celebrity it wants to promote its product
c.
The message it wants to convey
d.
The extent to which the firm wants to globalize its advertising effort.

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