Question: As a manager, you are responsible for understanding both the current and future customer landscape in the firms target markets (Ferrell & Hartline, 2014). Assess

As a manager, you are responsible for understanding both the current and future customer landscape in the firms target markets (Ferrell & Hartline, 2014). Assess the Checkers Sixty60 delivery service in the post-COVID-19 era by addressing the following factors:4.1The firms current and potential customers 4.2Two prevailing needs of these customers. 4.3How customers perceive the basic features of Checkers Sixty60 and two competitors offerings in meeting their needs 4.4Anticipated change in customer needs (the future) Note 2 Marks for applying to the brand by providing insights on how these factors influence the strategic direction of Checkers Sixty60 in a competitive market

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