Question: As a marketer, when Jane develops a new marketing campaign with her team, one of the most important factors or question they put above all
As a marketer, when Jane develops a new marketing campaign with her team, one of the most important factors or question they put above all others is the consumer's occupation, lifestyle and selfconcept. Which of the factors that influence consumer buying behaviour is Jane and her team concerned about?
Economic
Cultural
Social class
Personal
Psychological
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