As a marketer, you need to be able to lead a team of graphic designers and content writers to establish a plan and stick to if for ensuring product's success. Considering you understand that, a startup based in Lahore has decided to hire you to launch their product. Problem: Buying a property is very difficult in Pakistan. To assiart in this regard, a group of students have decided to create a startup that allows users to poof their money and buy real-estate in a tokenised model. You can buy, sel, and trade shared of the property as needed. In fact, you can start investing in real estate from only Rs. 100t However, there are 4 major problems with this idea. - Your brand lacks credibility since it's being run by some students. - You dont have any capital avalable for paid advertisements or endorsements. - You need to have at least 10k users on the sign up watist to raise investrnent. - Your brand language is too complicased. As a Marketing intern, it is now your job to resolve all these issues. To get started. you need to create the following things. - A refined set of KPis and objectives that you will use to evaluate your marketing campaign for this business model. KPis and objectives must be reasonable. - An actionable plan in terms of social media outreach and writing that will help you get 10k users in your waitlist. Essimate the feashility of this milestone. Evaluate the time needed and projects based on assumed data metrics. An estimate of the Total Addressable Markst and Lteime User Revenue. - An actionable plan in terms of website content that will help them rise in the Google Search. If possible, share the specific terms and keywords on which the website should rank. tek of - Maketing - Explore the possible tangents or derwates this business model can take to increase its consumer base and target a larger Total Addressable Market. For final submission, comple the thems into a report and submit it on the specified submissions platform. Best of luck with your taskt