As a marketing term, $$ generally includes not only physical goods, but also services and ideas.

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marketing

invention

merchandise

product

conceptInseparability in services means consumers

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$$ see little variation from one service provider in an industry to another.

are unable to differentiate price from quality.

cannot evaluate a service until it is being or has been used.

cannot separate the service itself from the deliverer of the service.

cannot separate themselves from the deliverer of the service.Product item refers to

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$$ the variations within a product class.

the entire product category or industry.

a group of SKUs that are closely related.

a specific product that has a unique brand, size, or price.

$$ the services offered by an organization.Idle production capacity for services is defined as

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a situation where the demand for a service exceeds the availability of service providers and as a result, no services can be offered.

those times the manufacturing of a good is stopped due to poor customer service.

a situation in which a service provider is available but there is no demand for the service.

integrating the service component of the marketing mix with efforts to influence consumer demand.

the reduced effectiveness of one service provider serving multiple clients at the same time.Inconsistency of services refers to the idea that

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$$ there is no regulation of service industries in terms of basic standards of quality.

the quality of service provided by a firm is often inconsistent with its image.

the performance of one employee may vary from the performance of another though the same firm employs both.

training and standardization of service delivery procedures cannot be accomplished.

services have a varying degree of durability.Consumer products are classified into four categories like convenience or shopping goods based on the attributes used in making the purchase decision, the $$ and the frequency of purchase.

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amount of money the customer is willing and able to spend

number of competing or substitute products

demographics of the consumer

effort the consumer spends on the decision

consumer segmentation characteristics