As a member of a medium-sized ad agency, you've been tasked to explore Al as a...
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As a member of a medium-sized ad agency, you've been tasked to explore Al as a means to improve efficiency and effectiveness in the organization. What would you recommend the agency start doing to prepare for using Al tools? What resources (both technical and non-technical) would you need? What skills do you need to develop as a marketer? What are the major concerns you will need to address on your path to Al adoption? How are you going to advise clients on making full use of Al? How will this differ from the advice you would give internally? Are you concerned about your career prospects regarding Al and Machine Learning? As a member of a medium-sized ad agency, you've been tasked to explore Al as a means to improve efficiency and effectiveness in the organization. What would you recommend the agency start doing to prepare for using Al tools? What resources (both technical and non-technical) would you need? What skills do you need to develop as a marketer? What are the major concerns you will need to address on your path to Al adoption? How are you going to advise clients on making full use of Al? How will this differ from the advice you would give internally? Are you concerned about your career prospects regarding Al and Machine Learning?
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Exploring AI adoption in a mediumsized ad agency can bring about significant benefits in terms of efficiency and effectiveness Heres a roadmap to prepare for AI adoption and address the associated con... View the full answer
Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
Posted Date:
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