As a newly minted MBA, you are tasked with recommending a business$-$level strategy for a small tech startup entering the wearable fitness tracker market. The market is dominated by high$-$end brands like Apple and Garmin, and the company has limited financial resources but strong innovative capabilities. What strategy would you recommend?

Group of answer choices

Cost Leadership $-$ To undercut the high prices of existing brands.

Focused Differentiation $-$ To target a specific niche market with unique features that larger competitors may overlook.

Broad Cost $-$ To develop a cost effective device with mass appeal $.$

Broad Differentiation $-$ To create a unique product that stands out across various market segments.