As a Product Engineer, your role involves guiding your company in choosing the best concept using the Pugh Matrix and Weighted Decision Matrix methods. Your company seeks your expertise in selecting a sustainable concept for a new product line. Use these techniques to assess and pick the concept that aligns best with sustainability principles. i. Concept Evaluation using the Pugh Matrix: Construct a Pugh Matrix to methodically compare and evaluate the concepts against the identified sustainability criteria. Analyse the results of the Pugh Matrix to identify the concept with the greatest sustainability potential. ii. Weighted Decision Matrix for Sustainable Selection: Explain the Weighted Decision Matrix and its importance in choosing sustainable concepts. Assign suitable weights to sustainability criteria according to their importance in achieving eco-friendly goals. Create a Weighted Decision Matrix to objectively assess and rank concepts based on their alignment with sustainability. Justify your final concept choice using the Weighted Decision Matrix. iii. Recommendations and Conclusion: Offer suggestions to enhance your company's concept selection process. Summarise the results of both methods and underline the significance of systematic concept evaluation in the Malaysian manufacturing sector