Question: As a second mover, what would be the best positioning for Cialis? Please develop a positioning statement for Cialis using the points of difference that

As a second mover, what would be the best positioning for Cialis? Please develop a positioning statement for Cialis using the points of difference that you identified in Q

2 .

Make sure you include all elements of a positioning statement including target market, type of product category, points of difference and points of parity and reason to believe

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