Question: As a team, develop a plan for a B2C Web site to suggest additional items a customer might purchase as well as higher value items.

As a team, develop a plan for a B2C Web site to suggest additional items a customer might purchase as well as higher value items. For example, if the customer purchased a new phone you could suggest also purchasing a "lost or stolen" insurance plan or a case for the phone that keeps it safe as dropped. You might suggest that for just a little more money per month you could get a larger data plan. Be creative. Have your team choose three countries and develop a plan that will make your university's Web site culturally acceptable to all three countries. Describe several possible cultural issues and describe how your plan addresses the issues

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!