Question: As a tool of positioning strategyperceptual maps illustrate two basic issues. First, they indicate they illustrate : how much longer a brand is likely to

As a tool of positioning strategyperceptual maps illustrate two basic issues. First, they indicate they illustrate : how much longer a brand is likely to hold its relative mental image. which brands occupy the same relative space. voids in the current mindscape for a product category. how competing brands imitate one another

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