As an aspiring manager you are tasked with creating a report which covers the following topics:

1. Explain and evaluate how the primary of objective in financial management of maximizing shareholder wealth is at conflict with other objectives such as ensuring favorable outcomes for patients.

   (Note if your organization is public sector consider the alternative objective of minimizing the net cost to the government)

2. Critically evaluate the use of a Balanced Scorecard in your organization (or a previous organization you have worked in)

   1. Outline the Key Strategy (What is the overall goal?)

   2. Develop a series of metrics based on Financial Performance, Customer,

      Internal Processes and finally Learning and Growth

   3. Explain and identify how your Key Performance Indicators (KPIs) will meet

      the strategy goals

   4. Evaluate the challenges of Balanced Scorecard and the challenges to achieving

      the goals in point 2c

Target word count: 2,000 words

Assessment Guidance

Is there a right answer?

Please note there is no correct answer for this assignment and this assignment encourages you to develop your own thoughts. This is a Master level module and as such a critical and evidence-based approach should be taken.

Presentation

You should present your work as a report format. Thus, you are recommended to include a title page, contents page, an executive summary, numbered sections, conclusion, references and bibliography.

Research expectations

Although taking a practical and example led approach, you must in addition demonstrate wide and relevant reading around the topic area. You are therefore encouraged to utilize references from a wide range of contemporary and quality sources.

Referencing Ensure that you include a references and bibliography section. Cases of plagiarism will be immediately referred to the academic board.