As an imagery scenario, I work in the marketing department of a medium-size outdoor apparel company. My manager says that my marketing plan is to "sell to everyone."

How should I describe how segmentation could make my marketing efforts more effective. I should provide at least one specific example of how using segmentation could more effectively reach customers. In addition, I should use at least two specific action steps that I would suggest taking in order to effectively segment the customers.

Answer rating: 100% (QA)

i Segmentation involves dividing the market into distinct groups based on ... View the full answer