As an IS manager working on system implementation, you must demonstrate how system design supports user experience and establish a communication system to support adoption. You must also set up processes for system operation and maintenance after implementation. In this assessment, systems operations plan which must include implementation, change management, and what needs to be in place to keep it running and maintained.

Review the WeLoveVideo Inc. Case Study.

WelLoveVideo, Inc. Case Study WeLoveVideo Inc. is a mid-sized entertainment company, providing TV and video services to its customers globally. The company has become very successful, growing from 10 to 200 employees in the past 5 years and gaining significant traction in the market. In addition, their sales have grown from $100,000 to $40 million. The primary services provided are streaming videos, primarily focusing on major netwark shows, along with current and past movie releases. They are seen as an alternative service provider to local cable and satellite TV. As the company has grown and increased revenue, it has found that the database it currently uses to track customer data has become obsoclete. The sales team has a hard time determining both its prospective customer demographics and its current customer preferences. The sales team is in desperate need of a customer relationship management (CRM) system and is well-positioned to invest in improving their internal systems. The company has a functional organizational structure. Departments include Sales, Human Resources, Finance, Operations, and Product Development. Each of these departments is influenced by customer data and will be users of the new CRM system. In addition to internal users, the company has partnered with all the major networks to license and make their shows available to customers. The new CRM system will need to accommodate these partnerships. Developing and implementing a new CRM system will be no small undertaking. Currently, customer data is being managed through multiple databases and spreadsheets that will need to be migrated. In addition, the Finance department uses a system called \"Adaptive Insights for Finance\" which will need to interface with the CRM system to ensure integration of financial data. Beyond this, WelLoveVideo Inc. has focused on improving its employees' overall work experience in temms of applications, workflow, and user interface. The design of this new CRM system will need to account for this, ensuring that the user interface and design lead to strong adoption across its users. Speed of implementation will be critical; the company senses it is losing money daily due to a lack of centralized customer information. WelLoveVideo Inc. is hoping this CRM implementation will not only streamline sales and support functions but will also provide valuable insights into its customers' viewing and buying behaviors that will lead to increased market share