Question: As compared to internal marketing data, external marketing data is likely to be collected from financial records and profitability statements. more likely to provide insight

As compared to internal marketing data, external marketing data is
likely to be collected from financial records and profitability statements.
more likely to provide insight into trends that affect an entire industry or market segment.
less likely to provide insight into sales from particular divisions or regions.
more likely to be collected via observations or surveys.
As compared to internal marketing data, external marketing data is likely

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