As compared to low$-$involvement products $($LIP$),$ all the following hold true for high$-$involvement product $($HIP$)$ categories,

EXCEPT

marketers of HIP need to provide more purchase sales assistance or personal selling

product availability with addition of as many outlets as possible is more important for HIP marketers

for customers of HIP, there is a greater likelihood of post$-$puschase dissonance if the product does not meet the expectation

the customers of HIP are more likely to evaluate different features of offers