As consumers overall become less loyal, the brands subscription model will also continue to be an asset both to it and Unilever, says Michael Sharp, CEO of creative agency Standard Black. But Dollar Shave Club will still need to evolve. What they need to try and do is capture that changing definition of masculinityand realize that men come in many different shapes and sizes, Sharp notes. With subscription [models, its] thinking about how you fit into a customers life, and that subscription needs to be personalized to who that person is.That is a huge challenge that Dollar ShaveClub will have to overcome because they put themselves into this archetype of this very specific customer, this very specific guy.

The article suggests that future Dollar Shave Club subscriptions will use which of the following targeting strategies: Micromarketing Differentiated Marketing Mass Marketing Concentrated Marketing Question 14 (1 point) The article is an example of: Public Relations Publicity Native Marketing A Promotion