Question: As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying the theory covered as part of this module to

As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying the theory covered as part of this module to your own experience as consumers,-

Service brands face many challenges because of their unique characteristics. Identify a brand you are familiar with and evaluate how the service brand overcomes these unique challenges (35 marks).

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