Question: As customers move through the purchase funnel, Multiple Choice commitment to the product increases. total customer equity decreases. they invariably proceed through all 7 steps.

As customers move through the purchase funnel,
Multiple Choice
commitment to the product increases.
total customer equity decreases.
they invariably proceed through all 7 steps.
the promotion objectives do not change.
the number of customers declines.
As customers move through the purchase funnel, Multiple Choice commitment to

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