As David Archard (1998: 90) notes, a clear distinction must be drawn between a story being in the public interest and a story that interests the public. If the public interest justification is relied on for what would otherwise be an unethical act, the media must specify exactly what public interest is being served and why in a particular case the interest should override a claim to privacy. In another incident, to pursue a newsworthy crime story, the media seem to have overly intruded into a secluded community and caused it harm