As demonstrated in several examples in this chapter, customers can get rather creative with ways to gripe about companies they don't like. Which of the following is the wrong reason for encouraging companies to allow consumers to complain?

A.

Consumers will switch to the competition if they feel their complaint will not be addressed.

B.

Left unresolved, consumers will use social media to let others know about their negative experiences.

C.

A company could correct the situation if they hear the consumer's complaint.

D.

Savvy companies will use complaints to improve for the future.

E.

If a company can identify the complaining consumer, they can retaliate.