As described in the text, the first step in developing a positioning strategy is to $\_\_\_\_\_\_\_\_\_\_.$

Question $62$ Select one:

a$.$

Evaluate the target market's responses and modify the strategy as needed.

b$.$

Identify a sustainable competitive advantage.

c$.$

Create a perceptual map.

d$.$

Analyze competitors' positions.

e$.$

Implement the positioning strategy with marketing mix decisions.