As discussed during week $5,$ Sentiment Analysis and opinion mining have become an integral

part of product$/$service marketing and user experience as both businesses and consumers turn to

online resources for feedback on products and services.

Considering your academic status, you should be familiar with the online learning environment

and possess a general understanding of how universities operate. For this week$$s case study, you

are tasked with identifying a number of opportunities for the integration of Sentiment Analysis

into proper segments of $(1)$ CityU$$s D$2$L Brightspace Learning Management System $($LMS$)$ and

$(2)$ CityU$$s marketing system. The primary objective for the former is to enhance student

learning and for the latter is to improve the effectiveness of the school$$s marketing strategies and

to increase student enrollment. Keep in mind that you can integrate Sentiment Analysis into the

organization$$s existing systems or you can take advantage of it externally similar to how

companies obtain information about people$$s feelings and opinions towards their

products$/$services via Twitter $($a system that is external to the firm$).$ Accordingly, consider both

alternatives as you explore various opportunities to apply Sentiment Analysis to create value for

CityU. For each integration opportunity that you identify, you will have to explain how the

adoption of Sentiment Analysis might generate value for the school. In addition, for each

opportunity, you are expected to determine and justify the scope of Sentiment Analysis

$($document$,$ sentence, feature, or lexicon level$).$ Your case analysis should contain the following

key sections:

$$ Introduction: A brief description of Sentiment Analysis and its applications.

$$ Opportunities: Identify between $4-8$ opportunities to integrate Sentiment Analysis into

$(1)$ CityU$$s Brightspace LMS and $(2)$ CityU$$s marketing system. Explain each

opportunity by shedding light on how it might create value for the school. In addition,

specify whether the Sentiment Analysis system should be integrated into the school$$s

existing system$($s$)$ or be external.

$$ The scope of Sentiment Analysis: For each opportunity, determine and justify the scope

of Sentiment Analysis $($document$,$ sentence, feature, or lexicon level$).$

$$ Identify potential challenges.

$$ Who can provide the technology? Conduct some research to find some companies that

might provide your proposed Sentiment Analysis system$($s$).$ Please include each

company$$s website and justify your selection.